IBM 000-M96 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management and Segmentation | - Data extraction and filters - Audience selection and segmentation |
| Topic 2: Tracking and Performance Monitoring | - Campaign performance analysis - Response tracking mechanisms |
| Topic 3: Offers and Campaign Execution | - Offer creation and management - Offer lists (static, smart, parameterized) |
| Topic 4: IBM Unica Campaign Fundamentals | - Campaign architecture and components - Campaign objects and flowcharts |
| Topic 5: Flowchart Design and Execution | - Flowchart execution and scheduling - Process box configuration (Select, Extract, Snapshot, etc.) |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?
A) Strategic segments can only be used within the flowchart where it was created.
B) Flowchart segments are used for global suppressions.
C) Strategic segments are used with interactive flowcharts.
D) Flowchart segments can only be used within the flowchart where it was created.
2. In Unica Campaign, where do you navigate to access the Advanced Settings that allow you to manage some Unica Campaign settings and server optimization features?
A) Open the flowchart in Edit mode and select Admin.
B) View the flowchart in View mode and select Run.
C) Go to the Summary tab of the campaign.
D) Open the flowchart in Edit mode and select Options.
3. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?
A) Treatment instance
B) Cell ID
C) Campaign code
D) Offer ID
4. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?
A) Run the "Create Flowchart" script.
B) Copy an existing flowchart.
C) Select "New Flowchart" from the Options menu.
D) Create a new row in the target cell spreadsheet.
5. What is the first thing a customer should do before creating a campaign in Unica Campaign?
A) Create the Mail List.
B) Create the offers, mail list, and call list.
C) Create strategic segments.
D) Design the campaign on paper and determine the goals for the campaign.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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