Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Reporting | - Analytics and performance evaluation
|
| Topic 2: Campaign Planning | - Objective selection and campaign strategy
|
| Topic 3: Campaign Setup and Management | - Ad creation and structure
|
| Topic 4: Campaign Optimization | - Performance improvement techniques
|
Facebook Certified media buying professional Sample Questions:
1. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
A) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
B) You can't build this type of audience or segmentation.
C) You should exclude people who have made purchases in the past 6 months.
D) You should include people who have made purchases in the past 12 months and past 6 months.
E) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
2. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
A) Direct Response is for top of the funnel marketing.
B) Brand marketing is for top of the funnel marketing.
C) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
D) With brand marketing, Facebook tries to maximize conversions.
E) With direct marketing, Facebook tries to minimize website conversions.
F) With direct marketing, Facebook tries to maximize mobile app installs.
3. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
A) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B) You run different conversion campaign ads for all events currently being measured on the website.
C) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
4. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
A) CPC
B) Brand Lift
C) CPM
D) Frequency
E) Reach
5. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
A) You should make sure the campaign has not ended.
B) You should unpublish the post and re-publish it as an ad.
C) Create a new campaign with video view as the campaign objective.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: B,C,D,E | Question # 5 Answer: C |
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