Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Topic 2: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Topic 3: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 4: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:
A) Identity Graph Integration
B) Campaign Overlap Analysis
C) Data Ingestion Tracker
D) Cross-Channel Attribution
2. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:
A) Create Data Export Rules
B) Define Metrics and Dimensions
C) Apply a Date Range Filter
D) Enable Real-Time Data Sync
3. Which visualization do you choose for retention or churn analysis?
Response:
A) Flowchart
B) Donut
C) Histogram
D) Cohort table
4. What filter container would you use for isolating a behavior in a specific section of your website?
Response:
A) Event container
B) Person container
C) Audience container
D) Session container
5. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:
A) Use a fixed date range for the fiscal year.
B) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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