Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Lead Management | 24% | - Page actions - Lists: types, capabilities and creation - Scoring and grading: definition and management - Segmentation rules - Automation rules: components and use cases - Completion actions - Custom redirects: capabilities and use cases |
| Topic 4: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 5: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Topic 6: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
A) The prospect will receive the email Saturday.
B) The prospect will receive the email Friday.
C) The prospect will receive the email Monday.
D) The prospect will receive the email Tuesday.
2. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
A) Email Template A should have been deleted after creating the copy.
B) The metrics would be attributed to Email Template B.
C) An email template's metrics do not change after the template is used one time.
D) The user should have made Email Template A the primary template.
3. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
A) Emails not from ISPs and free email providers
B) Email
C) Text
D) Email with valid server
4. Which is NOT a way to assign a custom role to a user?
A) Edit an existing Default Role, and it will automatically convert to a Custom Role.
B) Assign new users to a previously created Custom Roles during the import process.
C) Add a user to a Custom Role directly from their User Record.
D) Add a batch of existing users to a Custom Role using table actions
5. How many times can one automation rule match an individual prospect?
A) 4
B) 2
C) 3
D) 1
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: D |
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