Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Topic 2: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
| Topic 3: Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 5: Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Topic 6: Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A) Salesforce Data Entry Source on the Contact Object
B) Salesforce Campaign Entry Source on the Lead Object
C) Salesforce Data Entry Source on the Account Object
D) Welcome Email Configuration on the Account Object
2. Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?
A) Use a query activity to populate the auto-suppression
B) Use Einstein Segment Recommendations
C) Use the Import Wizard in Automation Studio
D) Use an import activity to import a file from the SFTP
3. Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?
A) Salesforce Data Extension
B) Salesforce Report
C) Salesforce Campaign
D) Synchronized Data Extension
4. A consultant reviews an implementation where every marketing campaign creates a new Sendable Data Extension containing duplicate customer profile information. After two years, hundreds of nearly identical Data Extensions exist. Which recommendation best improves long- term maintainability?
A) Continue creating campaign-specific Data Extensions.
B) Replace Data Extensions with Lists.
C) Build reusable audience Data Extensions that reference centralized customer data.
D) Export campaign audiences after every send.
5. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
A) Personalization Strings still allow PII to be displayed within an email.
B) Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
C) Tokenized Sending should be combined with field-level data encryption for additional security.
D) Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A,B |
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