Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Reporting | 20-30% | - Campaign Performance Analysis - Data Interpretation - Reporting Tools - Conversion Tracking - Google Analytics Integration |
| Topic 2: Search Advertising | 20-30% | - Ad Creation - Keyword Matching - Performance Optimization - Bidding and Budgeting |
| Topic 3: Display Advertising | 15-25% | - Ad Formats - Audience Targeting - Display Network Strategy - Bidding Strategies |
| Topic 4: Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
| Topic 5: Optimization | 15-20% | - Bid Strategy Adjustments - A/B Testing - Performance Diagnosis - Budget Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question #1
You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
A. View reports only users
B. Object viewers
C. Read only users
D. Guest users
Question #2
You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?
A. Google Conversion Tracking
B. Google Analytics
C. Google Sponsored Listing
D. Google AdWords Editor
Question #3
There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A. Maximizing conversions of your website
B. Decreasing unnecessary costs
C. Increasing web revenue
D. Driving valuable traffic
Question #4
How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the cost of each click.
B. It's the number of clicks an ad receives divided by the number of impressions.
C. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D. It's the total number of clicks an ad receives from the Google Content Network.
Question #5
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
A. Test page and conversion page
B. Landing page and conversion page
C. Landing page and conversion page
D. Test page and live page
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: B | Question #5 Correct Answer: A |
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