Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
C) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.
2. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A) Batch server data transfer
B) JSON return tag
C) Real-time server data transfer
D) Paste a pixel campaign delivery.
E) User Data API
3. Which three primary pricing models are available when configuring app partners? (Choose three.)
A) Clients can purchase data on a cost per stamp basis.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on a cost per 1,000 impression basis.
E) Clients can purchase data on impressions set in the central rate card.
4. How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A) Use the ID Types REST API
B) Use the ID Segment API
C) Use the Ping API
D) Use the Audience Grant API
5. How are look-alike models produced?
A) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
B) They are built by data partners using complex algorithms of multiple data attributes.
C) They are built by creating audiences from categories with high index values.
D) They are built by ingesting online data from partner sites.
E) They are built within the platform using logic to connect audiences.
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B,C | Question # 3 Answer: B,D,E | Question # 4 Answer: C | Question # 5 Answer: C |
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