Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A. Create the two separate exports and ensure they both have the Sent value in them.
B. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
C. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
Question #2
You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
B. Search the list for the domain name of the competitor and select the block option for each user that is found.
C. Create a Non-Competitor Program using Program Designer.
D. Periodically run the scrub utility and delete all email addresses from your competitor's domain.
Question #3
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?
A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
Question #4
There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B. In the export wizards, under the Source section, select the option "Comma delimited".
C. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Question #5
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
A. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: D | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: B |














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