Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - Server-to-server integration - BlueKai Core Tag deployment - First-party data ingestion methods |
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
A. 30
B. Win Each Category
C. 7
D. Win Every Time
E. 15
F. 1
Question #2
Which two are primary use cases for tagging media creatives? (Choose two.)
A. Media validation
B. Frequency capping
C. Prospecting
D. Site Side Optimization
Question #3
Which option will help your client identify which categories get the most data?
A. Request an Inventory Report from their account manager.
B. Enable taxonomy permissioning.
C. Remove or hide unused categories.
D. Generate the Site Hits Report.
E. Review the cookie inventory.
Question #4
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A. Managed classification
B. Self-classification
C. Corporate classification
D. Self-service OnRamp
Question #5
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A. Native apps using BlueKai SDKs without web view
B. Native apps using BlueKai SDKs using web view
C. OTT box without web view
D. Hybrid apps using a web view
E. Desktop and mobile web sites
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: A,B | Question #3 Correct Answer: A | Question #4 Correct Answer: D | Question #5 Correct Answer: B,D,E |
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