Adobe AD0-E315 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Understand data retention impact on reporting - Interpret built-in campaign and delivery reports - Select and generate appropriate reports |
| Campaign Management | 20% | - Design and configure marketing campaigns - Use campaign templates and typologies - Define target mappings and audience segmentation |
| Workflow Management | 22% | - Apply best practices for workflow execution - Design workflows based on business requirements - Troubleshoot workflow errors |
| Delivery Management | 14% | - Analyze delivery logs and audits - Manage proof audiences and approvals - Create and configure multi-channel deliveries |
| Administration and Configuration | 8% | - Configure external connections (SFTP) - Manage user access and permissions - Apply system maintenance best practices |
| Data Management | 24% | - Create lists and configure filters - Understand relational database concepts - Import, export, and investigate data |
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