Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Program and Asset Management | 35% | - Build and maintain marketing assets (emails, landing pages, snippets) - Understand draft vs approved, local vs global assets - Create and manage programs and campaigns |
| Reporting and Analytics | 10% | - Interpret standard Marketo Engage reports - Use dashboards and email insights |
| Audience Definition and Targeting | 33% | - Apply privacy and consent settings - Create and modify Smart Lists and Static Lists - Build and activate Smart Campaigns - Use segmentation and database management |
| System Fundamentals and Best Practices | 7% | - Understand workspaces, roles, and permissions - Apply email deliverability and compliance rules |
| Lead and Data Management | 15% | - Manage program membership and statuses - Implement lead scoring models - Understand communication limits and compliance |
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