Adobe AD5-E801 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration & Troubleshooting | 10% | - Configure access permissions and security - Follow legal and ethical guidelines - Identify and resolve common issues |
| Topic 2: Personalization & Content Design | 20% | - Use built-in content tools - Create and manage email templates - Implement dynamic content and personalization |
| Topic 3: Data Management & Audience Segmentation | 25% | - Configure and manage profiles and audiences - Ensure data quality and compliance - Perform segmentation and filtering |
| Topic 4: Reporting, Analytics & Optimization | 15% | - Optimize campaign effectiveness - Analyze performance metrics - Generate and interpret campaign reports |
| Topic 5: Campaign Management | 30% | - Design and execute marketing campaigns - Apply best practices for campaign workflows - Manage campaign lifecycle and scheduling |
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