Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Content Builder usage - Accessibility and rendering - Personalization and dynamic content - Email templates and best practices |
| Topic 2: Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Topic 3: Email Delivery and Testing | 15% | - Send classifications and sender profiles - Preview and test sends - A/B testing options - Sender authentication and deliverability |
| Topic 4: Subscriber and Data Management | 26% | - Lists and Data Extensions - Subscriber key and sendable data - Segmentation and filtering - Importing and maintaining subscriber data |
| Topic 5: Tracking, Reporting and Automation | 15% | - Email performance metrics - Bounce and complaint management - Standard reports and analytics - Basic automation and triggered sends |
Salesforce Email Essentials (EEB101) Sample Questions:
Question #1
What are the 4 steps to create dynamic content?
A. Preview
B. Execute
C. Create
D. Plan
E. Test Send
F. Build Rules
Question #2
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
A. Send generic content to appeal to all audiences.
B. Send multiple emails a day to keep the brand top of mind.
C. Use subscriber data to dynamically populate email content.
D. Set cadence expectations up front with subscribers.
Question #3
Which one in NOT an offline tactic for capture email addresses?
A. Surveys at the counter
B. Inbound Sales calls
C. Request email during checkout
D. Acquisition associated with a receipt or ticket delivery
E. Acquiring email for loyalty programs in store
Question #4
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
A. Loyalty Member Status
B. Email Address
C. Loyalty Member ID
D. Full Name
Question #5
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
A. SQL Query
B. Filtered Group
C. Data Filter
D. Filter Activity
Solutions:
| Question #1 Correct Answer: A,C,D,F | Question #2 Correct Answer: A,C | Question #3 Correct Answer: A | Question #4 Correct Answer: C | Question #5 Correct Answer: D |
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