Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Settings to 'allow no re-entry.
2. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A) Bounce Mail Management
B) Auto-Suppression Lists
C) List Detective
3. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A) Test sendsare rot recorded on the Send Log Data Extension.
B) A subscriber was not selected in the Subscriber Preview tab.
C) The send exceeded the maximum test send threshold.
4. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A) Save the data extension in the Test Folder.
B) Create the data extension as'Is Testable'.
C) Associate the data extension to the Campaign.
5. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A) Enhanced Dynamic Content Blocks
B) AMP script Search Functions
C) Personalization Strings
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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