GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) punishments and rewards for employee behavior.
B) links to applicable local criminal law.
C) consistent, clear messages about values.
D) references for the consultant who drafted the program.

2. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
B) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
C) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
D) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.

3. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Designing a creative social media campaign that will highlight the product's innovative features.

4. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
B) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
C) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
D) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

5. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Clarify the program goals and develop a communication strategy.
C) Film the CEO delivering an all-staff message about the new management training.
D) Draft a training outline/course plan for effective communication.

Solutions: