Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Channel Management | 16% | - Email Studio configuration and features - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Data extensions, relationships, and data architecture - Contact model design and implementation - Preference and profile center configuration |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Setup | 38% | - Setup Home features and configuration - Business units, user accounts, and permission settings - Security policies, password management, and access control - Integration configuration and management - Marketing Cloud extension products and features |
| Maintenance | 15% | - Account monitoring and system availability - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ask employees to use personal email addresses instead of corporate email addresses
C) Import employee email addresses into All Subscribers with an "Active status
D) Ensure employees have opted in to the test email list or data extension
2. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A) Original SFTP folder
B) Selected SFTP folder
C) Target Data Extension
D) Safehouse
3. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A) Create child business units for each brand and nest another level of child business units for GEOs.
B) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
C) Create and apply folders with naming conventions in the current account to keep track of brand assets.
D) Create one child business unit for the other brands to share but apply folders and naming conventions.
4. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
A) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B) Use the exact file name used for the trigger in the Import File Activity
C) Make sure the team has a date stamp to avoid duplication
D) Make sure the files are placed in the correct subfolder within the SFTP
5. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
A) Move the File Transfer to its own automation and include a notification email address
B) Update the automation to include a notification email address for Runtime Errors
C) Move the Import definition to its own automation and include a notification email address
D) Update the Import definition to include a notification email address
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |
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