Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Data Visualization and Dashboards | - Calculated Measurements
|
| Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Reports and Activation | - Data Export
|
| Data Integration and Configuration | - Data Mapping
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question #1
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
A. 
B. 
C. 
D. 
Question #2
What Is a disadvantage of using a Vlookup formula?
A. Could extend processing time of data streams.
B. It allows classifying data only on a basis of mutual entity keys.
C. Can return values only from the same data stream type
D. It cannot be used more than once from the same data stream.
Question #3
Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?
A. Device Category
B. Geo Location
C. Campaign Category
D. Device Browser
Question #4
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
A. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B. The data is stored at the workspace level.
C. No mappable measurements - all measurements are calculated
D. Pacing - daily rows are being created for every lead and opportunity keys
Question #5
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
A. 2
B. 0
C. 3
D. 1
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: A | Question #3 Correct Answer: A | Question #4 Correct Answer: C,D | Question #5 Correct Answer: B |
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